Re-design from previous app design client project – more effective methods for the optimization of crucial conversion screens, such as this sign up page.
Integrated design: created a “checkerboard” style navigation to maintain current collage style homepage; then transmuted the visual identity for an app idea. Personal project.
Revised key pages for NARS’ Fantascene collection – created custom icons to clarify makeup types in collection, and maximized readability and flow by adding a path in the nav bar.
For the landing page, I added a subtle plus sign to highlight the collaboration for Fantascene, and the name of the collection clear by having it already highlighted in an easily collapsible navigation bar, in the area users often look first on sites, especially desktop view.